“The trusted partnership we have built with PierPlay over the last few years coupled with the team’s creative skills and expertise has undoubtedly led to the massive outcome we’ve seen with Scrabble® GO - more than 60% of our players are playing seven days a week, connecting with others for a highly-social experience,” said Tim O’Brien, Chief Revenue Officer at Scopely. Following the launch of the game, the PierPlay team has transitioned to an unannounced product in the Scopely slate, as an additional Scopely Studio based in Barcelona continues to deliver new experiences for Scrabble® GO.
The group decided to take on a new, social PvP adventure - first partnering with Scopely on the SCRABBLE® IP for the creation of Scrabble® GO. PierPlay was founded in 2016 by a group of game makers who created Playtika’s Bingo Blitz (formerly Buffalo Studios). The game, launched last month, quickly became the biggest word game launch ever as the #1 most-downloaded word game in the world. Since 2016, Scopely and PierPlay have collaborated on “the greatest word game of all time - reimagined,” Scrabble® GO. Today, we’re pleased to announce the acquisition of game development studio and longtime Scopely partner, PierPlay. Co-creator of #1 most-downloaded word game in the world Scrabble® GO, this talented development team joins Scopely’s growing studio ecosystem
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